Like so many people looking for love, Lin and Patrick met on a dating app. They shared a lot in common–including a strong commitment to the environment and making the world a better place. So when sparks didn’t fly they decided to try a different kind of partnership instead. Despite the failed romance, Lin declared her love for Patrick’s “perfect” teeth and convinced him to trade his toothpaste for tablets. He was immediately hooked–on both the experience and the chance to reduce plastic waste–and Unpaste was born.

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Together, they built a sustainable oral care brand from scratch based on four core principles: simple, clean, effective, and fun. They packaged the first tablets by hand in freezing cold warehouses and took them on taste-test road shows across the country. Today, Unpaste is changing brushing for the better with innovative toothpaste tablets that are better for you and better for the environment. We are Leaping Bunny certified and a 1% for the Planet Member. Our goal is to change the oral category, especially toothpaste, to a safe and sustainable experience for everyone.

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Join us on our journey to “change brushing for the better”.